A new wave of entertainment and content creation is underway as T-series partners with Hungama Digital Entertainment’s Web 3.0 venture named Hefty Entertainment to explore the modern sectors of non-fungible tokens and the budding metaverse. The Hefty metaverse will be built on Polygon which supports Ethereum scaling and infrastructure development. Both industry leaders are oriented towards becoming significant early adopters of the revolutionary technology that will reshape how individuals consume, create, and distribute content in the coming years.
“We are delighted to extend our long-standing partnership with T-Series and establish ourselves as first-movers into the Metaverse of entertainment. We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. Our partnership with T-Series has strengthened with time. We’re very excited to hold hands with them to enter the metaverse.” Hungama Founder Neeraj Roy stated.
As part of the association, Hungama will be creating NFTs from the vast catalogue of the new and existing content on the T-Series’ platform. The collaboration between the industry leaders will cause a paradigm shift in Asia’s entertainment sector as they work towards becoming valuable pillars in the NFT-metaverse ecosystem. Through the soon-to-be-launched unique NFTs collection, T-series and Hungama Digital are all set to bridge the gap between the crypto world and digital entertainment.
Commenting on the partnership and how the move could bolster the overall advancement of the global digital entertainment industry, Bhushan Kumar, Chairman & Managing Director – T-Series stated:
“We’re delighted to extend our alliance with Hungama, spanning two decades, and enable our community with access to the Metaverse. Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to a further and rapid expansion of the global digital entertainment industry.
